1./ More than 600 million people have a Facebook account. This is a number you just can’t ignore. With such a huge market the possibilities are endless. A market of this size can make your business explode – if you know how to play it right.

 2./ Get more personal with potential and existing customers. With a Facebook account you will be able to interact more directly with your market. Through this, you can let your consumers feel that you care for them and that what they have to say matters. You’ll be able to address their concerns on a more intimate level. Facebook encourages interaction. It brings people together and gets your customers engaged.

 3./ Useful Applications. It has all kinds of games and interesting quizzes that keep people entertained. Although these applications are mainly for entertainment purposes you can also utilize them to promote your brand.

 4./ Easily shared content. Anything you upload on your page can be seen by your friends in their home page. This is a great marketing tool because every time you change your status or upload new videos or pictures it immediately appears in their home page. And they won’t be able to hold it against you because that is just how Facebook works. Aside from this you can share videos or pictures to other people by “tagging” them.

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